VERB is distinct from traditional public service announcement (PSA) campaigns because advertising placement is purchased. Had the campaign’s strategy primarily focused on asking parents to encourage their children to be active, however, tweens might not have embraced VERB as their own brand. Japan has reported a comparatively small-scale outbreak, with 15,000 infections and 510 deaths so far, but there have been persistent fears of a spike in cases. That’s not all there is to see here though. Similarly, the Rock Springs Grazing Association, which leases or owns many of the sections originally granted to the railroad, allows public access. Consequently, companies in these states are stuck between a rock and a hard place.
Companies like Mass Mutual, Putnam and Fidelity also offer customers the option to mail checks into them and they are processed directly into their accounts. Some offer free trials, but they charge a monthly fee for the streaming services. In the VERB campaign, commercial strategies for marketing to youth are applied to public health and used to “sell” physical activity to tweens, creating a distinct brand culture for VERB. Print advertising is placed in youth publications such as Sports Illustrated for Kids, TIME for Kids, Teen People, and Seventeen. All VERB campaign messages and the way they are presented in ads (i.e., television, radio, print) are tested with tween-aged focus groups to ensure they are motivating, clearly understood, and resonating positively. At the same time, facts on the health risks of inactivity and excessive screen time and on the benefits of being physically active are messages for adults.
Export prices for corn, soybeans, and wheat trend similarly over time, as illustrated in chart 1. Contributing to the shared price changes is a variety of factors, which can be split into categories. Therefore, a variety of factors exist that support the idea of an individual’s getting legal representation as he or she does apply for citizenship. The CDC based its selection of the nine communities on a variety of factors, including the size of the media market, racial and ethnic diversity, geographic diversity across the United States, existing infrastructure, and population size. VERB commercials air on age-appropriate television and radio channels such as Cartoon Network, Nickelodeon, The WB, ABC Saturday Morning Disney (including Radio Disney), Telemundo, and BET.
In the first year of VERB, the campaign averaged 115 weekly gross rating points1 (GRPs) in the national television media market with 50 percent more GRPs in the high-dose communities. In the first year of VERB, dye synthetic wig marketing efforts were dedicated to creating and introducing the VERB brand to tweens. Keeping VERB a “cool brand for tweens” is a critically important goal for partners as they collaborate on the campaign. The understandings gained contributed to the creation of VERB, a “for tweens, by tweens” brand that embraces the characteristics valued by tweens. The fact that the campaign’s brand name, VERB, immediately connotes action increases the audience’s comprehension of the brand.
The VERB campaign strives for high brand awareness and affinity among tweens. The VERB campaign weaves these benefits throughout its messages, strategies, and tactics to make physical activity appealing and inviting to tweens. Running shoes are more than footwear; they make a statement about an individual’s lifestyle. To make the product of physical activity compelling and cool to tweens, VERB messages diverge from the “just-the-facts” delivery that is central to many public health campaigns. The messages are tested primarily with mothers to ensure they are acceptable and not offensive or inappropriate. “There’s a correlation between whether producers have a family member coming back or not and how driven they are. The campaign would have taken on a parenting agenda rather than becoming something for tweens.